To celebrate the launch of the P4AU website Atlus have confirmed that Tohru Adachi will launch as DLC alongside the game’s US release.
To boot, Tohru Adachi will be free DLC for the first week of launch. After week one, though, he reverts to being a paid download.
Atlus also confirmed that they will be in attendance at EVO 2014, where they will be demo-ing Persona 4 Arena Ultimax as well as running a Persona 4 Arena side tournament.
There will be a $1,000 prize purse offered by Atlus for this side tournament. Details of the tournament can be found here.