AI, Loyalty Programmes, and Casino Bonuses Too Good To Miss
The online casino industry evolves as fast as the tech world does — which is fast. With new tech being announced and existing tech being refined and perfected constantly, AI and the innovative tech that comes with it are transforming the industry.
It’s a competitive industry, too – there are a lot of online casinos out there, so if you want yours to stand out, you’ll have to stay at the cutting edge in terms of the tech you implement. It sets the okay casinos apart from the “wow, I can’t wait to play again” ones online. An imaginative approach and AI and data analytics integration make for an unbeatable combination. Let’s explore the details.
Casino Bonuses Have Come A Long Way
Since the first online casinos made their way onto the internet, things have changed a lot. When online gambling first started, bonuses were far more fixed and standardised than they are now. You’d get a welcome bonus when you signed up, maybe a first-deposit bonus when you added money to your account for the first time, or get no deposit spins on registration — this may have been a deposit match or a fixed amount depending on the casino.
These were one-size-fits-all bonuses at a time when the real potential of the internet’s power was still pretty much untapped. These days, players want to see a far more personalised approach if they’re going to choose one casino over another. They want bonuses and offers tailored to their preferences and a player experience that understands them and anticipates what they’re going to want.
Customised, Player-Centric Experiences
How are casinos making these changes, you may ask? They’re making use of tech that’s able to record and analyse what players do, how long they stay, how often they deposit, what their favourite games are, what they did not enjoy, and more. It can also customise both the bonus offers and the players’ entire online casino experience to give them what they really want rather than providing a non-targeted service.
Personalised Welcome Bonuses
First impressions count, whether on the internet or in real life. Giving a new player a bonus that reflects their tastes and preferences will convey the impression that the casino really cares about its player base and that you aren’t just a number to them. This isn’t just another business; it’s a business that understands and values its customers.
Casinos ask questions and note player’s choices when they sign up. You may be asked about what kind of slot games you like best, where you live in the world, or if you enjoy playing with a live dealer. This info will then be used to craft a bonus that will appeal to you in particular, not players in general.
Behaviour Bonuses
These bonuses are a very powerful tool in the hands of any casino owner who wants to keep their player base engaged. Behaviour-based bonuses are created from the information that casinos glean from your habits and choices while on the site. Milestones, achievements, and clicks are monitored to identify key triggers.
The right bonuses (for that particular player) are then delivered at the right time, in the right way, to help them feel seen and encourage them to keep doing what they’re doing. Players feel like they’re progressing to better or more personalised bonuses and keep playing- everyone wins.
Gamified Bonuses
Gamification isn’t just happening in actual games anymore. It’s happening in online casinos, homeware stores, and clothing sites like Temu. A gamified bonus introduces a new game-like experience into your casino time. It operates like a competition might. Spin the wheel is a good example.
At any point in your gambling experience, a “spin the wheel” video may appear and ask that you spin to win one of several prizes. You may have to take on a task, like completing so many levels or hands. These bonuses add a sense of fun and excitement to the proceedings, encouraging players to return or try their luck.
Loyalty Rewards
This is a classic bonus and self-explanatory: players are rewarded for their loyalty to your casino. Instead of going one-size-fits-all, casinos may use data collection to tailor these loyalty bonuses to something that will most benefit the player in question. Casinos are able to build strong relationships with their regulars and encourage repeat business.
How Do Casinos Find the Info They Need
Casinos rely on a combination of advanced technologies to gather the information needed to create personalised and effective bonus systems. Here’s how they do it:
Data Analytics and AI
Bonus customisation is backed by two main forms of tech: data analytics and AI. The collection and analysis of player data (all legal and ethical and stipulated in terms of the players’ sign-up) offer valuable insights into players’ behaviour and preferences. AI can then use that data to create personalised bonus offers tailored to each individual player.
CRM Systems
Customer Relationship Management (CRM) systems are a huge help to casino operators when it comes to managing and delivering unique bonuses. CRM systems allow casinos to track and manage their players’ interactions, preferences, and experiences to give the casino one set of data to work from. This includes everything from times of activity, spending levels, game preferences- the works.
Make It Work for the Players
Casinos that use the tech that is now readily available to them are coming out on top. These casinos retain their current players and constantly attract new ones, be it from advertising or word of mouth from happy players who love their casino experience. It’s simple: give the people what they want as individuals, not as a group.
