Words with Friends launches Breast Cancer Awareness month campaign

Zynga Inc. have today launched their social media campaign, #WordswithHope, to raise awareness for Breast Cancer Awareness month. The social media campaign will last the whole month of October.

Every day on each social media channel, a new word of hope, along with a statement, will be shared from inspiraitonal people whose lives have been touched by breast cancer. Each message will focus on the importance of screening and early detection, and honouring those that have faced that diagnosis.

There are a number of celebrities across entertainment, business, sports and medicine joining Zynga and Words with Friends:

“Statistics show that one in eight women in the U.S. will receive a breast cancer diagnosis in their lifetime,” said Deepthi Menon, Senior Vice President of Words With Friends at Zynga. ”And we’ve seen the power that community can have in bolstering strength, courage, and humor during times of illness. Over the years, our players have shared their stories of friendship and support that they’ve found in Words With Friends, and we’re proud to be joined by these incredible, esteemed women to spotlight this cause that touches so many.”

“Awareness and early detection are powerful tools for improving breast cancer outcomes — but words are powerful too,” said Dr. Richard Wender, Chief Cancer Control Officer of the American Cancer Society. “During October’s Breast Cancer Awareness Month as well as year-round, keep words of support, compassion, caring and hope at the forefront, as we continue to battle this disease that affects so many of the people we love.”

For more information about Breast Cancer Awareness Month and other ways to get involved, visit www.cancer.org/wordswithhope.