GAME launches its Elite loyalty scheme

GAME Elite, a new loyalty service with a paid subscription, is available to sign up for from today onward.

The new membership tier will cost £33 for 12 months at launch or £36 later and will grant subscribers additional points back on purchases from GAME; 10% on games, merch and accessories, 4% on consoles and 2% on digital purchases and trade-ins.

To coincide with the launch of GAME Elite, a number of deals are currently available in store including Destiny: The Collection for £19.99 and £20 off selected Xbox One bundles. The opportuniy is also available for customers to win one of five PSVR bundles with Farpoint.

Guy Lister, Chief Operating Officer at GAME, commented, “The launch of GAME Elite will provide our community with some truly market-leading offers and reward point deals, giving them the best value for money on the latest games, consoles and accessories. We’re always looking to tailor our offer to what best suits our customers, as is shown by our increased focus on competitive and experiential gaming in recent years and GAME Elite is another example of this giving UK gamers even more options and benefits when buying the latest kit.”