Rockstar energy drink launches custom Gears of War 4 cans
Rockstar Energy have combined forces with Gears of War 4 developer, The Coalition, to launch collector’s edition cans of their widely popular energy drink, featuring an original Gears design.
The design selected was created by artist Jesse Hernandez and hand selected by both The Coalition and Rockstar Energy to best represent their brands. The cans will be on sale across the UK this Autumn and will also include codes to unlock exclusive in-game content and the chance to win a range of prizes including games and Xbox consoles.
“For over 10 years, Gears has been fortunate to collaborate with many of the artists we admire” said Mike Rapson, Xbox Games Category Manager, adding that “The Rockstar Energy programme allowed us to develop relationships with a wide range of new artists over the past year, and we’re proud to include Jesse to the Gears family.”
