Universal Theme Parks to Get the Nintendo Treatment
Nintendo have announced that they have partnered with Universal Parks & Resorts in order to create rides and attractions based on some of the company’s biggest and best-loved characters and franchises.
In a statement, Nintendo said:
Nintendo and Universal Parks & Resorts today announced plans to bring the world of Nintendo to life at Universal theme parks – creating spectacular, dedicated experiences based on Nintendo’s wildly popular games, characters and worlds.
The news of the partnership seemed vaguely familiar (see Nintendo & DeNA’s plan for mobile market domination). The company continued:
Universal theme parks offer incredibly popular, innovative themed family entertainment experiences based on compelling stories and characters – using powerful storytelling and innovative technology. Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters. Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks.
Universal Parks & Resorts currently in Orlando, Los Angeles, Singapore and Japan with plans to expand into China and Russia but it is yet to be announced which parks will be getting the new themed attractions. Promising to deliver a enthralling and unique experience to its fans, Nintendo closed the press release by saying:
The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s most famous characters and games. More details will be announced in the future, as the Nintendo and Universal creative teams work to create specific concepts.
