New Survey Shows That Dancing Games Connect The World

This new information should be taken somewhat with a pinch of salt, but in a new study relased today by the research institute IPSOS (albeit that the study was commissioned by Ubisoft), it has been concluded that the current young generation of Teenagers throughout Europe are better connected to one another through the use of Dancing and Party games such as the Just Dance series.

The so-called ‘Just DanceTM Generation’, use modern gadgets, social media and gaming to link up with other young people both locally and around the world – leading to a new kind of connected world. The study also revealed how Dance games can help improve social interaction in young people – bringing them together with both friends and family – and explore their musical passions. See some of the statistics below:

The study highlights that video games form a part of daily life for this generation: 95% of them actively play video games, many on mobile devices (89%), but with a large majority also owning a game console (83%). Dance video games, like Just Dance, are much more than a solo pastime, offering a modern and inclusive way of getting together with friends or family of all ages to enjoy dancing and music: 94% of survey participants play dance games with friends, 89% with their family. 75% of those surveyed highlighted that the Just Dance series allows them to have a great evening together with friends and family, whilst 75% identified the game as a great way to get a party started.

‘The Just DanceTM Generation’ is hyper connected, with music playing an essential role. The study showed that these teenagers prefer pop music (54%), followed by rap/hip-hop (37%) and techno/dance music (36%). This is reflected in the hit-packed tracklists of the Just Dance games: Just Dance 2014, out on October 4th, features Nicki Minaj, Robin Thicke, David Guetta, Rihanna and Katy Perry amongst many others.- some of the priorities and values that are most important to the young people today.

This is all very handy in terms of promotion, as the latest entry in the Dancing game series – Just Dance 2014 Edition – will launch on October 1 across Europe, October 4 in the UK and October 8 in North America. The game will also release on next-generation consoles when they arrive in November. So there will be plenty more opportunities for gamers to socialise and get on down.