EA Future Proofing Battlefield By Registering Loads of Domains
Battlefield 3 took on Call of Duty and lost. However, it still sold bucket loads and made EA a lot of cash. With Battlefield 4 on the horizon, I can see why the publisher is keen to be careful with their successful IP.
Very careful.
Thanks to Fusible (via Joystiq), we’ve seen that on May 2, Electronic Arts registered dot-com domains for Battlefield 13–Battlefield 20. They clearly want to be careful with the franchise as it wasn’t that long ago that they shelled out 80k for Battlefield.com.
Along with the aforementioned URL, EA now owns Battlefield 2-9.com and Battlefield 13-20.com. 10,11 and 12 are all owned by an entity not associated with the publisher.
But alas, the “worst company in North America” just can’t win because when this news was made public, RockPaperShotgun saw it as their chance to register Battlefield21.com. As John Walker puts it, “come 2030 we are quids in”.
Colm Ahern
How's things? I'm the video guy and would love if you'd watch the things I do like Debatable and For Your Amusement. I spend the majority of my days explaining why The Wire is the greatest TV show ever and clamouring for a Pop-Punk revival(c. 1994) whilst singing in my best Axl Rose-esque voice. Do not say professional wrestling is “fake” around me or, he’ll bore you with, what I like to call, “the risks they take”. Henrik Larsson is my hero.
You can follow me on twitter; @Colm_Ahern
Oh...and it's pronounced, "Cull-um".
