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Sleeping Dogs named 2012’s Best-Selling New IP

by on February 4, 2013
 

Sleeping Dogs named 2012's Best-Selling New IPSquare-Enix and United Front Games pulled a blinder last year when they took the game that no one thought they wanted and turned it into a game everyone loved.

It’s a move that paid off, taking the discarded template of Activision’s True Crime: Streets of Hong Kong and reshaping it into a brand new open world adventure. Featuring responsive combat, an excellent script, a massive world and loads to do, Sleeping Dogs managed to shed every last vestige of its former identity to emerge as one of the most acclaimed games of last year – and one that Square-Enix and United Front continue to support with a steady stream of DLC.

So it was with a certain amount of humility that Square-Enix learned via Chart Track that Sleeping Dogs was the UK’s biggest selling new IP of 2012. The General Manager of Square-Enix’s London Studio, Lee Singleton, said of the honour: “We felt we had a hit on our hands in Sleeping Dogs and to be the UK’s best-selling new IP of 2012 is a fantastic achievement. Our goal was to set new benchmarks in the open world genre with best-in-class combat, driving and story-telling, and hopefully gamers feel that we’ve done that with Sleeping Dogs. We will continue to do that in 2013 with the downloadable content still planned for release.”

It’s a great achievement for a game that many expected to fail, and a well-deserved accolade. Take a look at the launch trailer in case you’ve missed out on taking Sleeping Dogs for a spin.

Sleeping Dogs is available now on Xbox 360, PlayStation 3 and Windows PC.

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Sleeping Dogssquare enixUnited Front Games

Mick Fraser

Senior Content Editor Mick has been playing games for over 30 years and writing about them for around 12. After drifting from site to site for a while, settling briefly at the now-defunct Made2Game and freelancing for the gone-but-not-forgotten NintendoGamer Magazine, he came at last to rest at Godisageek. Mick has been a reviewer, staff writer and content editor here for some time, while also moonlighting a little for Red Bull Games. He has 4 kids, has written 2 novels, and sometimes even manages to pay a bill or two. You'll usually find him defending the galaxy in Destiny 2, battling evil in Diablo 3, or lurking in the background on Twitter. Find him there @Jedi_Beats_Tank, or on XBL (JediWaster247), PSN (Jedi_Waster) or Nintendo (JediWaster).