Original Dead Island Sells Over 5 Million Copies Since Launch

Deep Silver are proving themselves to be the “little publisher that could”. After acquiring Volition in the THQ auction, there’s more big news coming from the Deep Silver camp as zombie FPS Dead Island has reportedly sold over 5 million copies. An astonishing figure for the fresh IP which launched back in September of 2011. CEO of parent company Koch Media Klemens Kundratitz was understandably delighted with the figure;

“While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises”.

With Dead Island Riptide on the horizon (it’s coming on April 26), the company are looking to emulate that success – better it, even. The game has been criticised for the Zombie Bait edition PR stunt, but regardless of your own personal stance on the matter, Dead Island remains on the lips of many gamers, which makes Deep Silver a very happy publisher.