THQ Are Looking To Be “Shocking & Disruptive” With South Park Marketing

No confirmation on whether there will be Free Hat.

Like myself, many of us here at GodisaGeek cannot wait for Obsidian’s RPG take on the quiet little mountain town of South Park. Previous trailers indicate that it’s shaping up to be a unique licensed title that might actually be decent, especially with the close involvement of the show’s creators.

In a story from trade publication MCV, publisher THQ’s European Marketing Director, Jon Rooke has promised that the game will be accompanied by an “irrelevant, shocking and disruptive” marketing campaign:

“It would be pretty difficult to market and PR a game like South Park without being irreverent, shocking and disruptive…After all that is the nature of the show. It is also a key pillar of the South Park brand’s marketing success to take relevant news stories and give them the South Park treatment – the opener to the VGAs, where Cartman beats the living snot out of Bilbo Baggins is just one example of how we are following that marketing execution into the video game campaign as well.”

Creating a shocking marketing campaign can land you in hot water. Back in October, Mick named his Top Ten Most Memorable Marketing Campaigns, with many of those overstepping the mark.

With THQ having financial struggles at the moment, I can only hope that their marketing push isn’t too offensive, even if that’s what the show is known for. They need this game to be successful, and South Park fans everywhere need this game to be awesome.