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Namco Bandai Attacks The Publicity Market With A Jet Fighter!

by on April 1, 2011
 

Namco Bandai today have revealed the latest publicy for their up coming title, Ace Combat: Assault Horizon today. Is it a trailer or new screenshots I hear you ask? Maybe a new TV advert to be shown during a prime time show? Well the answer to that is no. They have decided to attack via the means of spanking a massive amount of cash on purchasing and restoring a real life jet fighter! To be more specific a MiG-21 BIS fighter that was scrapped by the Estovakian Government due to cutbacks!

Namco Bandai invested just over £285,000 in restoring the aircraft to a fully functional state before it was finally transported to the UK aboard the aircraft carrier, Admiral Kunzetov, as it rendezvoused with navy forces for a routine training mission. The aircraft has since been skinned using a modified design from the Ace Combat Skin Design competition and delivered to Namco Bandai’s UK offices on the back of really big lorry.

The aircraft will be used for Marketing and PR promotions, primarily to deliver preview code to press, take journalists on experiential jet-fighter experiences and to scare local publishing rivals, Capcom. It will remain in the London HQs car-park as according to leading insurance website, weinsureanything.com, ‘it would be impossible to insure for the road’.

‘Namco Bandai UK are tired of just normal, boring Marketing and standard PR stunts,’ Marketing Director, Lee Kirton said of the investment, ‘so I instructed the Product Manager, Lauren Bradley, to purchase a MiG-21BIS fighter and to get it branded up for Assault Horizon promotional activity.’

So if you want to enter the competition and design your own skin for the jet fighter, then visit http://www.facebook.com/AceCombatofficial.

Is this an April fool? Honestly, we won’t know until tomorrow!