Nintendo is planning to go toe to toe with its console competitors in a bid to bring gamers to the Wii U. How will it do this? With a new 3D Mario game of course.
According to sources close to CVG, we can expect a new 3D Mario game by the year’s end, a fact that has gone a long way to restoring retailers faith in the Nintendo console. According to sources, Nintendo will really start to push the Wii U ‘after the summer’, after one more system updates has rolled out.
Apart from a new Mario game, one source has claimed that Nintendo is intentionally holding back a couple of big releases (Pikmin 3, The Wonderful 101 and Wii Fit U) in order to beef up its autumn release line up.
We can expect the big marketing campaign to begin in earnest at E3 in June where the new 3D Mario game, the first since Super Mario Galaxy 2, will be playable on the show floor.
Shelly Pearce, the PR director at Nintendo UK had this to say;
“From July onwards we will launch a succession of Wii U titles and we will promote these extensively until the end of the year. Marketing activity will include TV, print, online and PR as well as comprehensive experiential and social media campaigns”.
She added: “We have a strong line up planned for Wii U in the second half of 2013 including the likes of Pikmin 3, Wonderful 101, The Legend of Zelda: The Wind Waker HD Wii U.
“We are looking forward to launching these in the UK and for the opportunity to showcase the full potential of Wii U.”
We wanted to see a bit more from Nintendo on the Wii U, and it appears that they have plans in motion that may well see the consoles resurgence, just when Microsoft and Sony are launching their new systems. It’s going to be an interesting year, folks.